White Ribbon Australia Research

The Case Study of White Ribbon Australia: Men as Allies to Prevent Violence against Women has released the first of several research outcomes. The Public Report: Case Study of White Ribbon Australia: Men as Allies to Prevent Violence, co-written by Claire E. Seaman is now available.

Project Overview: The project was independently conducted under the auspices of the University of Wollongong and supervised by Associate Professor Michael Flood and Associate Professor Richard Howson. Through in-depth interviews and an online survey, this project investigated how and why men become part of the Ambassador Program; how they enact their role as an ally to end men’s violence against women, the challenges they encounter, and how they overcome them.

The project has two primary aims. First, to provide an independent assessment of the Ambassador Program through analysis of Ambassador perceptions of White Ribbon Australia’s successes and areas for improvement, and to create an Ambassador demographic profile. Second, due to the scale of the research and the position of White Ribbon Australia as a leader in engaging men to prevent men’s violence against women, the case study aims to inform at a broader social level. It seeks to provide insight into Ambassadors’ motivations and experiences which may assist other organisations in Australia and around the world to similarly engage men in preventing men’s violence against women.

White Ribbon Australia also released an action plan based on the findings. If you would like to share this information on social media, it greatly appreciated, here are the short urls:

There are also a series of infographics highlighting key findings, to share on social media:

The research outcomes will continue to evolve over the coming months and this page will be updated to reflect the changes.